Changing Mindsets


DAY 1 @ PROTO Invention Factory, Tallinn
FORUM OPENING: Heleri Rande & Maarika Honkonen, Co-Founders of NBHF
10.35 - 10.50
GREETINGS FROM THE ESTONIAN TOURIST BOARD: Liina Maria Lepik, Director of Estonian Tourist Board, Enterprise Estonia
10.50 - 11.20
KEYNOTE: A Brave New World - Changing Business Models in Hospitality: Aradhana Khowala, CEO & Founder, Aptamind Partners and Chair of the Advisory Board of the Red Sea Project
11.20 - 11.40

THE WORLD AROUND US: Economic Outlook: Mihkel Nestor, Chief Economist for Estonia, SEB
11.40 - 12.00
NUMBERS: Baltic Hotel Market Insights: Kimmo Virtanen, Director - Scandinavia, Russia and the Baltic States, Christie & Co
12.00 - 13.30
LUNCH @ Lore Bistro
13.30 - 14.00
KEYNOTE: CAN TECHNOLOGY SAVE US? Anand Vengurlekar, Strategic Communications & Innovation Advisor
14.00 - 14.20
WHAT CAN DATA DO FOR YOU? Samir Sharma, CEO & Founder of Datazuum
14.20 - 15.00
NEW TECHNOLOGY SOLUTIONS IN HOSPITALITY: Kadi Saadlo, Co-Founder, Hotelbuddy; Carsten Caroe, Manager, Deliverect; Vasilios Riavoglou, BD Manager Eastern Mediterranean & Balkans, OTA Insight
15.00 - 16.00 BREAK
16.00 - 16.30
KEYNOTE: RACE FOR SUSTAINABILITY: Juliet Kinsman, Condé Nast Traveller Sustainability Editor
16.30 - 17.00
NEW HOMEGROWN CONCEPTS: Vahur Rajaver, Partner & Founder, TAJU; Andreas Tiik, Founder & CEO, ÖÖD Hotels; Susanne Org, CEO, Maidla Nature Resort
17.00 - 21.00
Drinks, Food & Music at Põhjala Brewery & Tap Room

DAY 2 @ TAJU, Jõelähtme Parish
11.00 - 12.00
Meditation & Mindfulness Practice on the Nature Trail: Guided by Victoria Sardain, Victoria Sardain Coaching
12.00 - 13.00
WORKSHOP: How to Integrate Wellness into your Business Model: Sonal Uberoi, Author of the Wellness Asset
13.00 - 15.00
BBQ on the TAJU Terrace by Head Chef Ranno Paukson



Image by Steven Kamenar

It is time for new ideas and new energy - a total CHANGE IN THE MINDSET.

Our aim was to build on the success of our previous events to facilitate the comeback of the industry. The third edition of the forum tackled topics that were not just relevant or obviously necessary, but also inspired to create better and more resilient business models in hospitality.

Day 1 took place at the PROTO Invention Factory in Tallinn with quality content, sumptuous lunch at Lore Bistro and ample time for networking throughout the day.

All inclusive ticket holders were also invited to the evening social event at Põhjala Brewery & Tap Room in Noblessner (next to PROTO) with music, drinks, food and a few surprises.

Day 2 took a complete turn from busy city life and immersed the attendees in the pristine nature of TAJU - the newly opened development 30min drive from Tallinn. The focus was on wellness starting the day with a meditation trail, continuing with strategic workshops and ending with the culinary highlights of TAJU by Head Chef Ranno Paukson.




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